How To Enhance Retail Customer Experiences With New Technologies, Part 2

July 13, 2016 Coco Zaza

GW: So is there anything a store-based retailer can do to enhance customer engagement and boost sales in a physical store?

CY: Well, the use of mobile devices by consumers has become ubiquitous so the strategic availability of mobile apps and websites can further enhance the retail customer experience, giving store-based retailers useful tools to counter competitive pressures from e-commerce. Studies show that over 57% of shopping is done on a mobile device, and responsible web and mobile is emerging as a necessary strategy.

How To Enhance Retail Customer Experiences With New Technologies, Part 1

July 6, 2016 Coco Zaza

A Conversation Between A Retail Maven And A Technology Futurist

Today’s in-store retailers face substantial competitive pressures from online e-commerce. Without the cost of building and maintaining “brick and mortar” outlets, online sellers are able to offer merchandise at significant discounts. Yet despite this advantage, most consumer retail sales occur in physical stores...

Fifth Avenue

January 26, 2016 Coco Zaza

Some advice to the salesmen out there- be aggressive.

For my pipeline, current and past, I literally cold-called the C-suite at many of the companies I was trying to reach. I'm notoriously known for getting responses for my crafty and thought-out emails and cold-calls. If you have something interesting to say and you are able to tell the story in an interesting manner, people will generally listen to you. If people don't, you most likely suck at your story-telling, so you might have to revert to sending out GIFs and stalking people with odd gifts such as: trashcans, french fries and plane tickets...

Heard From a Luxury Fashion House...

July 16, 2015 Coco Zaza

I was sitting down with a luxury fashion-house the other day to discuss some of the planning issues they currently have, which is actually more common in the luxury industry than one would think...

My Momma Told Me To Be A Storyteller

June 15, 2015 Coco Zaza

Author Stephen Grosz writes in The Examined Life, “If we cannot find a way of telling our story, our story tells us- we dream these stories, we develop symptoms, or we find ourselves acting in ways we don’t understand”. His book, at first glance, may seem like a self-help book, but it’s not...

Teleportation

June 8, 2015 Coco Zaza

Picture this: I was in NYC the other day stuck in a cab in the middle of Times Square, the worst place in all of New York to be stuck in a cab during rush hour. I had a meeting downtown and decided that my outfit required more of a "sidewalk to cab ordeal" versus the standard "smelly, stairy subway"...

I Want It Now. I Want It Yesterday. I Want It Last Week.

May 20, 2015 Coco Zaza

In James Gleick’s book, Faster: The Acceleration of Just About Everything, he states, “Our computers, our movies, our sex lives, our prayers- they all run faster now than ever before. And the more we fill our lives with time-saving devices and time-saving strategies, the more rushed we feel”...

But My Favorite Collection is Cruise...

April 16, 2015 Coco Zaza

But my favorite collection is Cruise... Says the girl that spends the large majority of her discretionary income on Chanel’s Cruise Collection every single year. Cruise is my favorite season; all of the products are fashion-based, yet still classic enough to wear year-in and year-out and they all have this fresh feel to them.

Millennial Disruptor Series hosted by General Assembly at The Hudson Hotel

March 24, 2015 Coco Zaza

Retailers and brands are making mistakes within their planning initiatives by the pure ignorance of not understanding how technology is impacting their company...

Oriental "BABA" Affairs

September 16, 2014 Coco Zaza

I've been having Asia withdraws lately. Whether or not it is because my visits and short stints of residency in their vast continent happen to always coincide with the fall season or perhaps maybe it is because the moment...