How To Enhance Retail Customer Experiences With New Technologies, Part 2

July 13, 2016 Coco Zaza

GW: So is there anything a store-based retailer can do to enhance customer engagement and boost sales in a physical store?

CY: Well, the use of mobile devices by consumers has become ubiquitous so the strategic availability of mobile apps and websites can further enhance the retail customer experience, giving store-based retailers useful tools to counter competitive pressures from e-commerce. Studies show that over 57% of shopping is done on a mobile device, and responsible web and mobile is emerging as a necessary strategy.

How To Enhance Retail Customer Experiences With New Technologies, Part 1

July 6, 2016 Coco Zaza

A Conversation Between A Retail Maven And A Technology Futurist

Today’s in-store retailers face substantial competitive pressures from online e-commerce. Without the cost of building and maintaining “brick and mortar” outlets, online sellers are able to offer merchandise at significant discounts. Yet despite this advantage, most consumer retail sales occur in physical stores...

Rose Bar Diaries

January 15, 2015 Coco Zaza

There are times when you get the chance to host something really fantastic. This was one of those nights. When given the opportunity to host a private event, as well as promote happiness with your own non-profit organization, I would assume that anyone would be rallying up to organize and plan this eventful evening. This was most certainly the case for me...

Oriental "BABA" Affairs

September 16, 2014 Coco Zaza

I've been having Asia withdraws lately. Whether or not it is because my visits and short stints of residency in their vast continent happen to always coincide with the fall season or perhaps maybe it is because the moment...