How To Enhance Retail Customer Experiences With New Technologies, Part 2

July 13, 2016 Coco Zaza

GW: So is there anything a store-based retailer can do to enhance customer engagement and boost sales in a physical store?

CY: Well, the use of mobile devices by consumers has become ubiquitous so the strategic availability of mobile apps and websites can further enhance the retail customer experience, giving store-based retailers useful tools to counter competitive pressures from e-commerce. Studies show that over 57% of shopping is done on a mobile device, and responsible web and mobile is emerging as a necessary strategy.

How To Enhance Retail Customer Experiences With New Technologies, Part 1

July 6, 2016 Coco Zaza

A Conversation Between A Retail Maven And A Technology Futurist

Today’s in-store retailers face substantial competitive pressures from online e-commerce. Without the cost of building and maintaining “brick and mortar” outlets, online sellers are able to offer merchandise at significant discounts. Yet despite this advantage, most consumer retail sales occur in physical stores...

Fifth Avenue

January 26, 2016 Coco Zaza

Some advice to the salesmen out there- be aggressive.

For my pipeline, current and past, I literally cold-called the C-suite at many of the companies I was trying to reach. I'm notoriously known for getting responses for my crafty and thought-out emails and cold-calls. If you have something interesting to say and you are able to tell the story in an interesting manner, people will generally listen to you. If people don't, you most likely suck at your story-telling, so you might have to revert to sending out GIFs and stalking people with odd gifts such as: trashcans, french fries and plane tickets...

Oriental "BABA" Affairs

September 16, 2014 Coco Zaza

I've been having Asia withdraws lately. Whether or not it is because my visits and short stints of residency in their vast continent happen to always coincide with the fall season or perhaps maybe it is because the moment...