How To Enhance Retail Customer Experiences With New Technologies, Part 2

July 13, 2016 Coco Zaza

GW: So is there anything a store-based retailer can do to enhance customer engagement and boost sales in a physical store?

CY: Well, the use of mobile devices by consumers has become ubiquitous so the strategic availability of mobile apps and websites can further enhance the retail customer experience, giving store-based retailers useful tools to counter competitive pressures from e-commerce. Studies show that over 57% of shopping is done on a mobile device, and responsible web and mobile is emerging as a necessary strategy.

How To Enhance Retail Customer Experiences With New Technologies, Part 1

July 6, 2016 Coco Zaza

A Conversation Between A Retail Maven And A Technology Futurist

Today’s in-store retailers face substantial competitive pressures from online e-commerce. Without the cost of building and maintaining “brick and mortar” outlets, online sellers are able to offer merchandise at significant discounts. Yet despite this advantage, most consumer retail sales occur in physical stores...