A few months ago I got some inexpensive business cards off of Moo.com for Coco Zaza with the sole intention of doing some guerilla marketing. I figured I could leave my business cards in places like restaurants or I could stop a cute girl that I see on the street and say, "Hey there! Let's be friends" and hand her my business card in the most non-creepy way possible. Never happened.
So a few days ago, I saw that stack of 250 business cards with COCO ZAZA written on them and I got sad, so I actually got around to doing something about it. I ended giving the guy who stands next to the guy who gives out free daily newspapers on the corner of the 34th street cesspool, I mean, subway station, the stack of 250 business cards and I offered to pay him $20 bucks to hand them out to “every cute girl he see's wearing heels.” I figured my odds were better at 34th street, by the fashion district, then say at Union Square where you have all walks of life from yogis to hipsters to tech people. I made sure this man was properly incentivized by letting him know that if this went well, I would be doing this every day the following week.
Suffice to say the results weren’t great. The upward bound of the traffic it generated was 19 visits for 250 cards and $20. But it probably generated much fewer than that and I get the feeling that not a lot of people were even given the cards; maybe they were just thrown in the trash and I was suckered out of my $20 bucks. It was the first time I felt like what it must be to work at a calling center.
Coco wears a Dries Van Noten Silk Dress, Celine Trotteur Bag in Grained Calf (similar, but I wouldn't suggest buying this in calfskin with the smooth grain, because if you are anything like me, I destroy my bags so I always opt for grained and textured everything), Amrita Singh Earrings and my favorite Nine West boots from high school that finally died :-(