Coco Zaza (코 코 자 자) is multidimensional.

A technologist by day, an entrepreneur by trade, a social innovator by heart, a writer by story-telling, a workout addict by obsession, a brand strategist by interest, a luxury enthusiast by intrigue, a travel addict by love, a food connoisseur by sunset and a esoteric creator by night.

Coco holds degrees in International Trade & Marketing and Fashion Merchandising Management from the Fashion Institute of Technology and has also attended New York Stern School of Business and Parsons The New School for Design. She has previously worked in Luxury Goods, Venture Capital and now currently resides in early-stage technology- her true passion. Coco serves as a youth mentor for UN-Habitat's Global Youth Fund, where she mentors young entrepreneurs in developing countries on their sustainability projects. In 2013, she co-founded a not-for-profit organization called The Happiness Assembly, where she is dedicated to spreading happiness worldwide. This is a site created to capture the personal style, adventure and travel of Coco Zaza. 

Coco loves the world and is totally thankful for life. 


What I love: People, Technology, Travel, Tea, Art, Food, Algorithms, Luxury goods, Artificial Intelligence, Evolution, Architecture, Design, Short-stories, Deep house music, Artisanal cocktails, Rainbows, Adventures and Radical self-reliance

Favorite things: They aren't things

Favorite discovery: Learning how to code

My favorite daydream is... taking in a magical sunset on a new adventure

Favorite bloom: Peonies; I love flowers and I love the men that get flowers for their women

Favorite artist: Mark Rothko, Helen Frankenthaler, Suzan Frecon, Richard Prince, Henri Matisse, Louise Bourgeois, Christopher Wool, Jeff Koons, Gustav Klimt, Sterling Ruby, Salvador Dali, Tracey Emin... the list goes on for eternity

Favorite film: Any Bond films, The Thomas Crown Affair, American Beauty

Favorite font: I prefer hand-written notes to any sort of font

Favorite sport: Yoga, boxing, spinning, running, tennis, ballet

Favorite neighborhood: Cheongdam-dong- Seoul, Ginza- Tokyo, Gardens- Cape Town, Saint Germain- Paris or the West Village- New York

Favorite hotel: Any Aman Resorts, The Puli in Shanghai, Le Sirenuse in Positano, The Park Hyatt in Tokyo, Hotel Isle de France in St. Barth's.. so many favorites

Favorite restaurant: Jean-Georges in NYC, La Derriere in Paris, Ristorante Le Fontanella in Capri, The Small in Milano

Dream holiday: Anywhere I can go on an adventure and explore, usually, depending on the company, I like to tackle unchartered territory

If you could live in any house in the world, which would it be?  La Maison de Verre, in Paris; I dream of the incredible library

Design mantra: Good design should be timeless; buying pieces should be relevant and last you forever 

Favorite rudimentary task: Eating dinner at the dinner table with my family every night; it brought us closer together as a whole and you appreciate it more than anything when you grow up... I now strive to always host and attend dinner parties with those nearest and dearest to me as frequent as possible

Hidden talent: Carpentry

If you could go back and relive one day, what would it be? The day I started my first company

If you could solve one thing in the world, it would be... to make people happier

If you could be an animal, what would you be? A Unicorn, of course

The world would be a better place if... people didn't steal cabs in the wintertime, but that's why Uber exists

I wish people cared more about: Others

Truth or Dare: Truth always wins, even when it hurts

How well do you keep secrets? I don't kiss and tell

Best words of advice? Follow your dreams

I'd rather be... Insane than sane

If you weren't doing what you are doing now, what do you think you'd be?  A spy or a Korean Pop-Star

Who do you go to for advice? Google, but sometimes I ask the moon

How do you sleep? Horizontal, with my eyes closed, generally

Playlist: I curate a lot of playlists on Spotify and share them with my closest friends; each song is perfectly chosen to tell the story of what I am living during that particular moment in time

Current book on my nightstand: Three Cups of Tea by Greg Mortenson and Monkfish Moon by Romesh Gunesekera; both are entirely beautiful stories

What I read on the daily: Financial Times, The Economist, The Wall Street Journal, BoF, Vogue Online, NYT, Tech Crunch, Huff Post, Market Watch, VC Blogs; I read a lot

My most prized possession: My happiness

Wind down activity: My brain loves to consume, so shutting off sometimes is difficult; I always drink a pot of tea, take a hot bath and meditate before bed. Depending on the night, I'll indulge in a bed time story

Biggest extravagance: Being able to hop countries whenever I feel like it

What inspires you? Every human on this planet

Proudest of: Growing spiritually throughout every experience and adventure that I am thrown into and hopefully acquiring an untainted soul in the process

Favorite quote: "Drink wine. This is life eternal. This is all that youth will give you. It is the season for wine, roses and drunken friends. Be happy for this moment. This moment is your life." - The Rubaiyat by Omar Khayyám


My wardrobe staple: We all know the standard wardrobe foundations- the perfect trench coat, a white-button down shirt, a grey or black cashmere sweater, a black pencil skirt and dark wash denim, so to put my spin on it, I choose a colorful Etro blazer, leather leggings, Saint Laurent heels and a Prada handbag

Favorite designer: Chanel & Etro

Denim: Rag and Bone, J Brand, Seven, Mother... but totally digging the new direction of Citizens! Well done

Tanks: Theory tubular tanks are the best

Tee-Shirts: Saint Laurent, The Row and Vince... all serve a very different purpose

Flats: Chanel or a pair of these black flats by Antonio Melani- I've owned at least twenty pairs over the years; they are like pillows for your feet

Sneakers: Golden Goose, Nike, Miu Miu

Heels: Prada, Saint Laurent

Boots: Camilla Scovgaard, Haider Ackermann, Prada

Hat: Eugenia Kim, Borsaino, Super Duper Hat, Federica Moretti or any of my Brooklyn snapbacks

Optical: Tom Ford, Warby Parker

Sunnies: Chanel, Celine

Swimsuit: Eres, Missoni

Lingerie: Mikel, La Perla

Sport: Lululemon, Nike, UA

Loungewear: Gap Body

Luggage: Tumi

Casual basics: Helmut Lang, Vince, Alexander Wang

Work pieces: Marni, Etro, Mary Katrantzou, Simone Rocha, Antonio Marras, Dušan, Dries Van Noten, J.W Anderson, Delpozo

Cashmere sweaters: Brunello Cucinelli

Bomber jacket: Balenciaga

Day dress: Nina Ricci, Rosie Assoulin, Simone Rocha

Evening dress: Pucci, Valentino, Erdem

Coat: Moncler Puffer, Burberry Cashmere and I purchased this gorgeous hunter green coat with mink trim from Derek Lam last year; it's the perfect hue for a pop of color in the dreary winter.

Day bag: Prada, Celine, Fendi, Chanel

Evening bag: Edie Parker (Counting down the days until I have one that says Coco Zaza)

Never the leave the house without: My Apple entourage, my Chanel caviar card holder and my passport!... You never know when you'll hop on a plane last minute

Craving for my closet: A classic black Chanel tweed

Shopping advice: Always choose quality over quantity; this mantra also extends far beyond purchasing behavior

Why I love luxury goods? The industry itself is entirely fascinating. It's the world of fantasy; the ultimate daydream. There is a book that I always recommend reading to folks that are interested in learning about the industry- Deluxe: How Luxury Lost Its Luster by Dana Thomas

My style is... unexpected, authentic, opulent

Travel must-haves: Hermes lighter-than-air blanket, Cashmere slippers from Shanghai, Rose water and my La Mer eye cream

Own these in bulk: Apple computers, Prismacolor Markers, Pilot Precise v5 extra fine pens (The only pen I will write with), Ramen, and anything from Muji

Sheets on my bed: Depending on my mood- either Frette Gerdo Pizzo Collection if I am feeling fancy or Society Kash Linens if I'm feeling groovy

Stationary: CONNOR custom or simple fuchsia flat cards with red envelopes

Favorite candle: Diptyque- Baies

We are given one life and in this life given immense amount of opportunity. It is our duty and responsibility to live the most magical existence possible, while having complete transparency of our souls and being great people to ourselves and to others. I've been extremely fortunate and blessed to have lived such rich experiences and I am grateful every single day for having the most talented, brilliant and wonderful humans in my life.

Coco Zaza the character and persona is an enigma. She is a multidimensional puzzle made up of many mysterious pieces, many of which I hope to unveil here, but many that I am also still discovering myself. My blog started out as a hobby as something creative to keep me sane, while I moved to Paris. What started out as a sort of hobby eventually turned into a great outlet for creativity. My mother always told me when I was growing up, "An inspiring woman is an attractive woman and an attractive woman is an interesting woman. Live the most magical life you could ever dream and surround yourself with those that inspire you, as life is circular in general, you will then live a great existence".

Happiness is a choice and it's a choice that I choose to live. If you are happy, others around you will be happy too.

In Happiness, Coco Zaza